🫵 Samsung TV vs LG TV: [2023] Which TV Brand Is Better?

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😍 Samsung TV vs LG TV: Which TV Brand Is Better? With many TV brands available on the market, getting your choices down to a single TV is difficult.

Samsung TV vs LG TV Video

We can assist you in deciding between a Samsung TV and an LG TV. These popular Tv brands have already had their fair share of breakthroughs, setbacks, and successes, with several of their television sets reaching our best TVs list every year.

Samsung TV vs LG TV
Samsung TV vs LG TV

For a long time, QLED and OLED technology were the most important differentiators between a Samsung TV and an LG TV. Samsung had QLED, and LG had OLED. But things aren’t so simple anymore.

Both Samsung and LG make excellent TVs across the full spectrum of price ranges. Samsung TVs tend to have deeper black color, while LG TVs boast better overall color reproduction. Additionally, LG TVs are generally more expensive than equivalent Samsung models, but prices for both brands have come down drastically in recent years, making today’s amazing new TV technology affordable.

We’ve done a full LG vs Samsung TV review and comparisons to help you decide which model is best for you.

VIDEO: Samsung QLED TV vs LG OLED TV: Which TV Brand Is Better?


Both TV brands support a slightly different high dynamic range (HDR) format, with LG including Dolby Vision (lg c1) in its premium range of OLEDs and Super UHDs and Samsung Smart Tv like Samsung Qled Tv favoring HDR10+ in its premium TVs that you can have in your home theater.

Top Samsung Brand TVs on Amazon

Bestseller No. 1
SAMSUNG 55" Class Neo QLED 4K QN90B Series Mini LED Quantum HDR 32x,Dolby Atmos,Object Tracking...
  • HANDPICKED BY AMAZON: They did the research so you don’t have to.
  • QUANTUM MATRIX WITH MINI LEDs: Brilliant details shine even in daylight; Powered by a huge grid of Samsung’s ultra precise Quantum Mini LEDs, it takes exact control of the individual zones of light in your picture...
  • QUANTUM HDR 32X: Every detail bursts to life with realistic contrast and brilliance; With HDR 32X and its wide range of vivid shades of color, you’ll discover all the nuances in the latest movies and shows made...
  • NEO QUANTUM PROCESSOR WITH 4K UPSCALING: See all you enjoy upscaled to spectacular 4K resolution; The Neo Quantum Processor 4K uses AI based deep learning to analyze your content and optimize it to full 4K
  • ANTI-GLARE WITH ULTRA VIEWING ANGLE: You’ve got the best view from every seat. Designed to reduce glare and deliver brilliant color across your screen, Ultra Viewing Angle makes sure you’ve got amazing picture...
SaleBestseller No. 2
SAMSUNG 55-Inch Class QLED Q70A Series - 4K UHD Quantum HDR Smart TV with Alexa Built-in (QN55Q70AAFXZA)
  • QUANTUM PROCESSOR 4K: Elevate your picture to 4K with machine based AI.
  • MOTION XCELERATOR TURBO plus: Exceptional motion enhancements up to 4K 120Hz.
  • DUAL LED Backlight: Dedicated warm and cool LED backlights provide enhanced contrast.
  • 100% COLOR VOLUME WITH QUANTUM DOT: A billion stay-true shades of breathtaking color. QLED televisions can produce 100% Color Volume in the DCI-P3 color space, the format for most cinema screens and HDR movies for...
  • QUANTUM HDR: Go beyond HDTV with an expanded range of color.
SaleBestseller No. 3
SAMSUNG 65-Inch Class QLED Q80B Series - 4K UHD Direct Full Array Quantum HDR 8X Smart TV with Alexa...
  • DIRECT FULL ARRAY: Watch the deep blacks and bright whites pop from LED lights directly behind your screen.
  • QUANTUM PROCESSOR WITH 4K UPSCALING: Enjoy your picture automatically converted to stunning 4K by the intelligent processor.
  • QUANTUM HDR 12X | 8X: Watch how your picture deepens with an amazing range of immersive color.
  • DOLBY ATMOS AND OBJECT TRACKING SOUND: Sound that moves with the on-screen action.
  • REAL DEPTH ENHANCER: Experience depth and dimension on screen just like you do in real life.
Bestseller No. 4
SAMSUNG 85-Inch Class Neo QLED 4K UHD QN90A Series Mini LED Quantum HDR 32x, Object Tracking Sound+,...
  • QUANTUM MATRIX TECHNOLOGY WITH MINI LED: A brilliantly intense picture powered by tiny hyper-focused light cells.
  • SAMSUNG NEO QUANTUM PROCESSOR 4K: Upgrade every picture to 4K with multi-layered neural networks.
  • QUANTUM HDR 24X: Vivid colors that jump off the screen provide dynamic contrast. The range of Quantum HDR claims luminance based on internal testing standards and is subject to change according to viewing...
  • ALEXA BUILT-IN: Ask more from your TV. Just ask Alexa to open apps, change the channel, search for movies and shows, play music, control your smart home devices and more. To talk to Alexa, press and hold the mic...
  • MOTION XCELERATOR TURBO plus: Exceptional motion enhancements up to 4K 120Hz.
Bestseller No. 5
SAMSUNG 43-Inch Class Crystal 4K UHD AU8000 Series HDR, 3 HDMI Ports, Motion Xcelerator, Tap View, PC on...
  • HANDPICKED BY AMAZON: They did the research so you don’t have to.
  • CRYSTAL PROCESSOR 4K: See every detail with stunning clarity; The powerful processor, specifically tuned for Crystal Displays, converts what you're watching to 4K
  • BUILT-IN VOICE ASSISTANTS: Access a world of content beyond streaming; Schedule recordings, search, auto-adjust gaming settings, seamlessly connect with a host of compatible devices, and control your smart TV with...
  • HDR: Enjoy a whole new world of vivid color and detail found in newer films and streaming service content with HDR, also known as High Dynamic Range
  • MOTION XCELERATOR: With minimized blur and enhanced motion clarity, Motion Xcelerator catches all the fast-moving action, whether you're watching sports or taking advantage of new gaming capabilities

Top LG Display Models on Amazon

SaleBestseller No. 1
LG 65-Inch Class UQ9000 Series Alexa Built-in 4K Smart TV (3840 x 2160),Bluetooth, Wi-Fi, USB, Ethernet,...
  • VOICE CONTROL: Use your voice to control your TV and connected devices with built-in support for Google Assistant, Amazon Alexa, Apple AirPlay, HomeKit, and many more
  • a5 GEN5 AI PROCESSOR 4K: Enhance your picture and sound with AI from the a5 Gen 5 AI Processor 4K
  • WebOS: Customize your viewing experience with separate accounts and personalized recommendations for every member of your family
  • ULTIMATE STREAMING: Find your faves fast with built-in access to Netflix, Prime Video, Apple TV app, Disney+, HBO Max and instant access to over 300+ free LG Channels with everything from comedy to movies to sports
  • MAGIC REMOTE: Quickly point, click, scroll or use voice control to find your favorite content faster with the LG Magic Remote
SaleBestseller No. 2
LG C1 Series 65-Inch Class OLED Smart TV OLED65C1PUB, 2021 - 4K TV, Alexa Built-in
  • LG OLED TV is a joy to behold– LG's 8 million self-lit OLED pixels turn on and off independently for content with deep black, over a billion rich colors, and infinite contrast for a viewing experience like no...
  • Make the impossible possible with the α9 Gen 4 AI Processor 4K- Engineered exclusively for LG OLED to automatically adjust your settings to improve picture and sound qualities based on what you’re watching
  • Get in the action the way directors intended with Filmmaker Mode, and enhance every moment with Cinema HDR, Dolby Vision IQ and Dolby Atmos* for the ultimate home theater experience - Just add popcorn!
  • LG's Game Optimizer makes this great as an OLED gaming monitor—it's NVIDIA G-SYNC and FreeSync Premium Compatible for real-time action and virtually no screen tearing. LG Game Optimizer and HDMI 2.1 get you (and...
  • Mount it on the wall with a VESA 300 x 300 mount (sold separately). Magic Remote, remote control batteries (AA), power cable, and quick start guide. TV stand is sold separately
Bestseller No. 3
LG C2 Series 65-Inch Class OLED evo Gallery Edition Smart TV OLED65C2PUA, 2022 - AI-Powered 4K, Alexa...
1,337 Reviews
LG C2 Series 65-Inch Class OLED evo Gallery Edition Smart TV OLED65C2PUA, 2022 - AI-Powered 4K, Alexa...
  • Experience amazing, beautiful picture quality with infinite contrast, deep black, and over a billion colors, now even brighter*, thanks to LG's 8 million self-lit OLED pixels
  • Engineered exclusively for LG, the α9 Gen 5 AI Processor 4K adapts to the content you're watching, automatically adjusting the TV's settings for improved picture and sound quality
  • Eliminate unnecessary processing with movies and preserve the action the way film directors intend with Filmmaker Mode, and enhance every moment of your viewing experience with Dolby Vision IQ and Dolby Atmos**
  • LG Game Optimizer mode with NVIDIA G-SYNC, FreeSync Premium, and Variable Refresh Rate (VRR) improve your gaming experience with fluid on-screen motion. Game Optimizer manages your game settings all in one place
  • Mount it on the wall with a 300 x 200 VESA mount (sold separately). Magic Remote with Magic Tap, remote control batteries (AA), power cable, wall mount, and quick start guide are included. TV stand sold separately
SaleBestseller No. 4
LG G2 Series 65-Inch Class OLED evo Gallery Edition Smart TV OLED65G2PUA, 2022 - AI-Powered 4K TV, Alexa...
  • Enjoy the highest picture quality with LG's 8 million self-lit OLED pixels in LG's attractive new OLED evo Gallery Edition, featuring the highest contrast, deep black, and the brightest colors in an LG OLED
  • Made especially to hang closely to your wall with virtually no gap*, much like fine art, the evo Gallery Edition's sleek and slender design blends pleasing aesthetics with function (TV stand sold separately)
  • Engineered exclusively for LG, the α9 Gen 5 AI Processor 4K adapts to the content you're watching, automatically adjusting the TV's settings for improved picture and sound quality
  • Eliminate unnecessary processing with movies and preserve the action the way film directors intend with Filmmaker Mode, and enhance every moment of your viewing experience with Dolby Vision IQ and Dolby Atmos**
  • LG Game Optimizer mode with NVIDIA G-SYNC, FreeSync Premium, and Variable Refresh Rate (VRR) improve your gaming experience with fluid on-screen motion. Game Optimizer manages your game settings all in one place
Bestseller No. 5
LG B2 Series 65-Inch Class OLED Smart TV OLED65B2PUA, 2022 - AI-Powered 4K, Alexa Built-in
  • With LG's 8 million self-lit OLED pixels, you'll get a vivid viewing experience with infinite contrast, deep black, and over a billion colors that add depth and bring out the best in whatever you're watching
  • Engineered especially for LG, the advanced α7 Gen5 AI Processor 4K algorithmically adapts and adjusts picture and sound quality for a lifelike viewing experience with depth and rich color
  • Get in the action with an impressive 120Hz refresh rate that keeps up with the fast movement in sports, video games, and movies for a sharp picture with smooth motion from start to finish
  • LG Game Optimizer mode with NVIDIA G-SYNC, FreeSync Premium, and Variable Refresh Rate (VRR) improve your gaming experience with fluid on-screen motion. Game Optimizer manages your game settings all in one place
  • Mount it on the wall with a 300 x 200 VESA mount (sold separately). Magic Remote, remote control batteries (AA), power cable, and quick start guide are included. TV stand sold separately
Samsung TV vs LG TV
Samsung TV vs LG TV

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Samsung and LG are 2 huge tech companies that sell some of the top smart TVs available today at both lower and higher price points, although with slightly different display technologies for some of their high-end models. You don’t need to know what these distinctions are right now, but they could be difference-makers.

South Korean tech giants Samsung and LG Electronics were established in 1938 and 1947, respectively. Both brands have a global footprint and a significant presence in the US and Europe.

Despite their size and history, it is not unusual that both firms manufacture a variety of TV models such assmart tv brands like lg tv, fire tv, led tv, oled tv, android tv, lcd tv, qled tv, apple tv, sony tv, roku tv, google tv, vizio tv, 4k tv, 8k tv, . LG and Samsung have you covered no matter what your budget is or what shape, size, quality of the picture, or processing features you require.

Furthermore, comparing these two brands can be challenging. We’ll go through the most crucial aspects of each manufacturers and then compare a few products by each manufacturer.

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12 Samsung TV vs LG TV: Features Overview

1. OLED vs QLED Display Technology

OLED technology, which refers to ‘organic light-emitting diode,’ is a television screen that can radiate its own light rather than being illuminated by external light. This allows for extremely tiny TV panels as well as the ability to alter the brightness of individual pixels. OLEDs are distinguished by their low brightness, vivid colors,  and deep black levels.

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There’s a lot of talk about ‘burn-in’ images on OLED panels, but much of it is anecdotal, and you’d have to be pushing the set extremely hard for this to become an issue.

All OLED panels are made by LG Display.

QLED technology is a patented technology created by Samsung. QLED uses a quantum dot filter to improve color and contrast, and many dimming zones to control brightness across the panel rather than each pixel independently.

QLED TVs are also much brighter than OLEDs (thousands of nits against hundreds), although they may struggle to display both light and dark pictures efficiently simultaneously.

Generally, both screen technologies are excellent. On the other hand, OLED technology is better suited for high-quality video files in low-light conditions, whilst QLED panels may deliver substantially brighter displays while watching television.

2. Motion Technologies

For their television sets, both manufacturers have perfected motion technologies. In terms of motion technology, however, LG has the advantage because the bulk of its TVs has immediate response times.

Despite this, Samsung models have great response speeds, with most models achieving full pixel transition in less than ten seconds. Furthermore, while minor flickering may be visible on LG, Samsung, or tcl TVs, it is virtually undetectable even when playing at full definition.

3. Image Processor

The two businesses utilize distinct image processors in addition to various panel technologies. The 9 Intelligent CPU, the most modern in the company’s processor family, is used in the LG hd tv. It combines powerful picture processing with an AI-powered deep learning system.

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Samsung neo TVs use a Neo Quantum Processor, an image processor with features comparable to LG’s. Furthermore, the Neo Quantum Processor includes advanced AI upscaling technology for producing amazing photographs. This technology is most visible in Samsung’s high quality 8K TV.

4. Dolby Vision vs. HDR10

Actually, the difference of the two formats isn’t that significant. The influence of video performance on HDR is substantially greater. Although the software has substantially improved in recent years, HDR still utilizes relatively early software. All formats are capable of producing images that are far more realistic than what we see on today’s greatest televisions.

LG wins in this category for picture quality since it employs Dolby Vision, whereas many competitors do not. However, if pricing is your metric, Samsung should dominate this HDR10 contest.

5. Sound Quality:

The brand names of the top TVs are comparable in terms of sound performance. Their mid-range versions have an excellent frequency response and minimal sound distortion.

Higher-end TV models are likely to offer more powerful bass and louder speakers. Nonetheless, sound quality isn’t what separates Samsung and LG models from the rest of the pack.

6. Samsung TV vs LG TV Platform: Smart TV Features

Samsung and LG both employ their own patented smart TV platform, but each has their own distinct flavor.

Comparison of operating systems: LG webOS vs. Samsung Tizen

Since 2014, LG has led the way with webOS, a basic, stripped-down smart TV interface. It employs a horizontal menu bar for frequently used apps, inputs, and streaming services with configurable placement so you can set your favorite apps wherever you like on the dashboard.

Samsung’s Tizen platform differs little in terms of structure (you might claim LG inspired it), but it lacks LG’s ThinQ AI software’s search algorithm.

What about voice assistants? Samsung utilizes its own (slightly inferior) first-party Bixby assistant, but only on mid-range or premium models, with the option to use Google Assistant or Alexa via third-party devices.

LG’s OLED and Super UHD TVs include Google Assistant as well as limited connectivity with Alexa-controlled devices.

7. Picture and Image Quality

Samsung vs LG, the two main television manufacturers, both offer a wide variety of TV models. Their TVs feature resolutions ranging from 1366×768 to 8K and all imaginable resolutions in between. A number of critical elements must be considered when assessing ultimate picture quality.  We will review each aspect of the image quality

  • Contrast Ratio / Black Level

The contrast ratio is another notable variation between the two brands. LG considerably surpasses Samsung in this category because to its infinite contrast ratio. Individual pixel image quality can also be turned off on LG TVs. This allows them to achieve excellent blacks even in low-light conditions.

In contrast, Samsung TVs, particularly higher-end versions, have a superb contrast ratio. However, they fall far short of the capabilities of LG TVs. While the contrast ratio differs between Samsung models, the “Ultra Viewing Angle” layer causes these TVs to have lower native contrast. This feature increases viewing angles while decreasing contrast ratio of your amazon prime video.

  • Local Dimming

When it comes to local dimming capabilities, LG beats Samsung. LG’s ability to turn off for every pixel separately, as with contrast ratio, eliminates the requirement for local dimming. In other words, no backlight is provided with any LG OLED TV.

While Samsung TVs cannot match this category with LG models, they have great local dimming options. You may expect full array dimming if you buy a medium-range or above model.

  • Color

The color spectrum on both Samsung and LG TVs is impressively wide. Nonetheless, Samsung televisions outperform in terms of color volume.

Because of the nature of their panels, Samsung models can readily generate bright and dark colors, but struggle to produce powerful blues. LG TVs, on the other hand, cannot produce bright colors.

  • Viewing Angle

One of the biggest disadvantages of Samsung’s OLED displays is that it has lower viewing angles than LG. The Ultra Viewing Angle optical layer on Samsung models improves this greatly, but still not enough to contend with what LG offers.

LG TVs, on the other hand, produce high-quality images even at wide viewing angles. Color shifts are still present, but not to the level that Samsung devices have. So, no matter which OLED LG TV (lg c9) you select, LG TVs will always have superior viewing angles than Samsung TVs in almost the same price point.

  • Reflections / Anti-glare

Despite using differing panel technology, the two manufacturers provide superb reflection management. As a result, both LG and Samsung televisions are good alternatives for bright spaces.

The screen finish on most Samsung and LG TVs is glossy or semi-gloss. Compared to other TV brands and models, this finish produces better-defined reflections and enhanced light diffusion.

8. Peak Brightness

When it relates to peak brightness, Samsung far outperforms the competition. This is true not only for high-end televisions but also for older ones. In almost every metric, Samsung TVs outperform LG TVs in this category.

Here is a comparison using the LG B8 and Q90 Models.

Peak Brightness MeasureLG B8Samsung Q90
SDR Real Scene Peak Brightness830+ cd/m²Around 290 cd/m²
SDR Peak 2% WindowAround 1,300 cd/m²Around 300 cd/m²
SDR Sustained 100% Window500+ cd/m²Less than 150 cd/m²
HDR Real Scene Peak BrightnessAround 1,300 cd/m²Less than 550 cd/m²
HDR Peak 2% Window1,140+ cd/m²Around 720 cd/m²
HDR Sustained 100% WindowAround 530 cd/m²Around 150 cd/m²

9. Connectivity

When comparing current TVs, especially those from respected companies like LG and Samsung, robust connectivity is anticipated on all models in the middle and upper price ranges. And these brand names never let you down.

As seen by our assessments of their input interface, voice assistants, and supported wireless protocols, both offer significant connectivity features.

10. Inputs

TV input standards might vary greatly between models, let alone brands. You simply pick what you can do with and without based on inputs. Inputs and Outputs such as HDMI and USB and various ports can vary from model to model. Just check the inputs on the model you want to ensure it comes with it before buying.

11. Voice Assistants

Bixby, Samsung’s digital assistant, features unique speech assistance technology. Bixby’s voice control functionality is good but falls short of LG’s voice assistant. Basic functions such as looking for content and performing basic commands are available.

The majority of LG devices introduced in 2018 offer great voice assistance capabilities. They offer a comprehensive set of actions by merging Google Assistant and ThinQ AI.

Voice commands may switch between HDMI ports, activate programs, and even look for content on popular platforms like YouTube and Netflix. Furthermore, some LG TVs are Alexa-enabled.

However, in-app search functions are hit-and-miss, because there is no clear indication on which apps enable Bixby voice search. Considering everything, LG offers somewhat superior voice assistant capabilities than Samsung.

12. Wireless Technologies

In terms of wireless technologies, there is little opportunity for differences between the two companies. LG and Samsung both employ the same WIFI technology.  Wi-Fi is standard on all Smart TV models, with 2.4 GHz and 5 GHz bands available.

Samsung QLED vs LG NanoCell Technology

NanoCell is simply a stepping stone technology between regular 4K and OLED. In brief, a layer of small ‘nanoparticles’ is inserted between the LED backlight and the screen to increase the image’s colors and contrast.

NanoCells and QLEDs are nearly identical in price, making it difficult to say which is superior. In general, NanoCell TVs are said to have a brighter image, but QLED TVs have a deeper black depth. If you’re unsure, consider whether you like to watch TV with the lights off or on. If the former is the case, Nanocell is the way to go.

If the former is the case, LG Nanocell is the route to go. If the latter is the case, Samsung QLED is the better option.


Samsung is the leader in the market, and its latest QD-OLED TVs, quantum dot-OLED hybrids that potentially compete with LG’s OLED technology, could cement that position.

Both firms are concentrating on their existing display technology and will not abruptly discontinue support for any of the newer TVs they are currently releasing. So which set you choose should truly be based on what you desire in your living room.

FAQs ON Samsung or LG better

What’s the best TV brand?

According to our research, Sony, LG, and Samsung are the top brands sold in India. However, new companies like Mi and OnePlus have revolutionized the TV industry and are regarded as being just as good while being much more reasonably priced.

Is Samsung TV as good as LG?

Given that there isn’t much difference in the raw quality of Samsung and LG products, you might want to consider the supported formats. Samsung chooses HDR10+ over Dolby Vision while LG supports Dolby Vision in its high-end TVs. Given that Dolby Vision has a 12-bit color gamut compared to HDR1010-bit, +’s LG is in the lead here.

Which TV has the clearest picture?

The Samsung S95B OLED is the best TV we’ve tested; it’s an amazing 4k TV with a special QD-OLED panel that combines the best features of OLED and Quantum Dot technology, enabling it to display flawless deep blacks with no blooming around bright highlights.

Is Samsung more dependable than LG?

It is difficult to definitively say which brand is more reliable as both Samsung and LG are well-regarded for producing high-quality products. However, Samsung may have an edge in terms of pricing, with LG’s products typically being slightly cheaper. Employees at both companies rate their overall culture highly, with LG scoring a 78/100 and Samsung scoring a 79/100.


  • Trevor Eason

    I am Trevor Eason an entrepreneur, a designer, web developer, and software engineer currently living in Dallas, TX. My interests range from technology to photography. I am also interested in entrepreneurship, gaming, and basketball. I run my own Tech Win Reviews blog. Hope you will join me for all your Samsung and Tech Reviews and recommendations.

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