Samsung Launches Galaxy S23 Series with Impressive Pre-Order Results
Samsung Electronics has announced the global launch of its latest Galaxy S23 series smartphones, following the overwhelming success of its pre-order campaign. The South Korean tech giant has reported that pre-orders for the Galaxy S23 series have surpassed those of the previous Galaxy S22 series, with more than 60% of consumers opting for the premium Galaxy S23 Ultra.
In a statement, TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics, said, “The great momentum we’re witnessing speaks to customers’ excitement about products that push the envelope and give them the freedom to express themselves creatively.”
Unprecedented Camera and Graphics Capabilities
The Galaxy S23 series is led by the Galaxy S23 Ultra, which boasts an industry-first 200MP Adaptive Pixel sensor and an embedded S Pen. The series also includes the Galaxy S23+ and Galaxy S23, representing a new era of Samsung’s premium smartphone experience. The Galaxy S23 series features unparalleled camera capabilities that offer users more freedom to explore their creativity. Additionally, the Snapdragon® 8 Gen 2 Mobile Platform for Galaxy provides the world’s fastest mobile graphics.
Commitment to Sustainability and Security
The Galaxy S23 series also features a striking design that advances the company’s commitment to sustainability, with more recycled materials used than in any other Samsung Galaxy smartphone. Moreover, the series unlocks the next level of mobile security with Samsung Message Guard, a powerful sandboxing tool that preempts zero-click exploit attacks, which can compromise devices even without user interaction.
Starting February 17, 2023, the Galaxy S23 Ultra, Galaxy S23+, and Galaxy S23 will be widely available through carriers and retailers, and on samsung.com. The devices are available in four nature-inspired matte hues: Phantom Black, Cream, Green, and Lavender, with additional online exclusive colors, including Graphite, Lime, Sky Blue, and Red.
Eye-Catching 3D Billboard Campaign
To celebrate the launch of the Galaxy S23 series, Samsung is also launching an eye-catching 3D billboard campaign. The campaign highlights the design of the Galaxy S23 series, inspired by the planet, with striking visuals. The campaign will first kick off in Seoul and will roll out in other global cities around the world over the coming weeks.
Samsung’s latest flagship smartphones represent a new level of innovation, design, and sustainability in the smartphone market. The impressive pre-order results of the Galaxy S23 series demonstrate the company’s commitment to delivering ground-breaking products that resonate with consumers. The Galaxy S23 series is expected to be a top-performing product for Samsung in 2023 and beyond.